Nothing brings people together like a movie. The excitement of sharing an experience with your loved ones and the escape from the hustle-bustle; that feeling is unparalleled. A great bonding activity for families, friends, couples, and peer groups; cinemahasfor long been successful in gluing people and therefore, always rates much more than other entertainment avenues. In the ever busy world of today, this ‘Together time’ is hard to find and harder for a marketer to penetrate. Cinema provides a state of mind that exists in no other medium, with the audience being more open and wilfully looking forward to everything that’s coming their way.